Automated Content in eCommerce

From inventory control and price intelligence to image processing and product listing, most facets of an eCommerce business involve some automation. Now, Automated Content is helping ecommerce businesses to solve their scaled content need by employing Natural Language Generation or so called “Textrobots” to create product descriptions.

How To Create Real Added Value With Product Descriptions

Many online merchants have an inspiring concept, a mature business plan and a great, powerful team. Actually the perfect conditions for economic success. Nevertheless, many companies don’t make it through the roof, but stagnate or even decline. An adjusting screw which could provide for improvement are the product descriptions in the Shop, which frequently suffer from 3 diseases: Lack of

Read More »

Hybrid Content Editing in practice at billiger.de

billiger.de won clearly more visibility in search machines. What has the billiger.de-Team done besides the technical innovations?  In recent months, we have consistently removed inferior content from the portal and worked on the expansion of high-quality unique content. In addition, we have prepared a fundamental analysis of the most important topic worlds, including mobile phones, televisions and perfumes. Based on

Read More »

Otto lets editors and robots work together successfully

“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce giant Otto is already generating the description texts for the

Read More »

How-to write texts for the web – #1: Use of lists

When writing texts for the web, the most important thing is to provide the reader with an interesting text so that his eyes don’t tire when reading on the screen. Lists are a suitable instrument for creating variety and clearly presenting information. For example, they are suitable for important characteristics that belong in every product description. Idea 1: Mention the

Read More »

International E-commerce: Personalization needed to drive sales

New AX Semantic Software increases AI driven automatic language generation. AX Semantics GmbH, Stuttgart, a major player for cloud service natural language automation is launching a new AI based software, which generates automatic texts in 110 languages in seconds, ideal for e-commerce providers to automate product catalogue production in large quantities across multiple countries. Plug and Play Ventures, California, is joining the list of international backers

Read More »

3 Examples how to Quantify the Impact of Content in your eCommerce site

Decisions, Decisions, Decisions… and Budgets For eCommerce Managers and Webshop Product Owners, irrespective of size and success, classic business economics requires thoughtful analysis where to spend the budgets available. This requires quantification of returns, with the basic idea of allowing predictions for more and future investments. Looking at successful investments from the past, content marketing leads the charts (See this

Read More »