You Say You Want a Digital Transformation?

We found a great article about digital transformation: Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and digital experience shares what it took.

If you are interested in digital transformation, have a look at the article "Digital Transformation in the Travel Industry: Find Your Competitive Edge with Automated SEO Content" here in the AX Magazine. The whole article from the Content Marketing Institute​ Blog you can find here.