Marketing Land published an interesting article about Marketing Automation:
The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, B2B marketers at companies of all.
If you are interested in Marketing Automation, have a look at the article "How to boost your content from 0 to 100 within 1 day." here in the AX Magazine. The whole article from the Marketing Land Blog you can find here.